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White Continues to Reign as World’s Most Popular Car Color

April 14, 2014


2014 Jeep Grand Cherokee Altitude

For the past several years, white  has continued to win the car color popularity contest. This past year was no different.

According to a PPG Industries report, white was the most popular car color choice around the world in 2013, growing 3 percent to 25 percent. Silver and black tied as runner up with 18 percent followed by gray, red, natural hues, blue and green.

The results were similar in North America, with white leading the way at 21 percent followed by black (19 percent), gray (17 percent) and silver (15 percent).

Also in the report, most luxury vehicle buyers prefer grey, while minivan buyers trend toward gold and beige vehicles. Buyers of Sport Utility Vehicles (SUVs) vary the most with white, black, blue, red and gray all equally popular.

The Future Looks Blue

Blue may soon be a close competitor to the color white in the near future. According to PPG, the popularity of blue is predicted to grow in North America, as consumers are likely to see a rise in 2014 vehicle models offered in blue. The report also shows increases in popularity of the color blue for certain regions and vehicle types. In fact, the popularity of blue vehicles, specifically in sport models, has doubled between 2011 and 2013.

How do FCA US LLC Vehicles Factor in the Mix?

Even with about 90 different colors available, including Detonator Yellow Clear Coat, Rock Lobster Clear Coat and Citrus Peel Pearl Coat, consumers tend to stay in the safe zone with car colors.

Here are the top five colors among all Chrysler brands:

1. Black Clear Coat
2. Bright White Clear Coat
3. Billet Metallic Clear Coat
4. Deep Cherry Red Crystal Coat
5. Mineral Gray Metallic Clear Coat


Plum Crazy and HEMI® Orange are paint colors offered on the 2013 Dodge Challenger R/T and SRT8 392 Models

Each year, Chrysler introduces new colors to its already diverse color palette to allow customers to customize their vehicles to their liking. Each color is carefully examined to ensure it fits within each brand by closely focusing on the brand picture, new trends in colors, technology and outside influences.

“It’s all about the brand. We create colors that will reinforce and accentuate each brand,” Head of Exterior Color & Trim Studio Jim Parker said. “For example, the Dodge Challenger is a muscle car and we aim to keep the heritage of the vehicle by offering lots of colors like HEMI Orange (above), ToRed and Plum Crazy.”

Check out the Company’s most popular car colors by brand in 2013, below.


Deep Cherry Crystal Pearl Coat


Black Clear Coat


Bright White Clear Coat


Viper GTS Blue


Black Clear Coat

FIAT U.S.A. Brand 

Nero (Black)