The Force is With FCA US
December 17, 2015
It all kicked off on “Force Friday” (September 4), when Mattel’s Hot Wheels offered Uber riders in New York City the once-in-a-lifetime chance to catch a free ride in a Dodge Charger uniquely modeled after a “Star Wars: The Force Awakens” Stormtrooper.
In November, FCA US featured a custom-painted Fiat 500e Stormtrooper at the 2015 Los Angeles Auto Show. The exterior is inspired by the armor of the First Order Legion, with a two-tone black and white custom body paint job. The windshield and the side windows are wrapped to look like a visor and helmet of a First Order Stormtrooper.
Most recently, specially-wrapped Dodge and Viper vehicles joined the dark side to patrol the streets of Los Angeles with a slew of social media followers snapping pics and posting them using hashtags #Dodge and #TheForceAwakens to promote the vehicles’ locations.
The team included a pair of First Order Stormtrooper-themed white 707-horsepower Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat vehicles along with an intimidating Kylo Ren-inspired wrapped black Dodge Viper ACR.
Fans tweeted and shared photos of the vehicles as they cruised the streets of LA, turning more heads than a jedi knight and creating even more vibes than a buzz droid. Here’s a look at some of the cars caught in action.
Closer than a galaxy far, far away, you can see a series of FCA US and Star Wars co-branded TV spots featuring five of our core brands.
Few things feel like the first time you saw Star Wars. Do you remember your first time? Come and celebrate it all over again with Chrysler.
What’s most intimidating about our Imperial March is which Dodge vehicle to choose. Get in line for the biggest event of the year.
Even though you don't have to deal with X-Wing Fighters, Star Destroyers, or Tie Fighters on your daily commute, Jeep Renegade still gives you the freedom to journey far, far away.
When you have a family like the full line-up of Ram Trucks, the Force is strong with you. You can have that power too.
There has been an awakening. Will you choose the dark side? The light? There’s no wrong choice when it comes to the FIAT 500 Abarth. Celebrate the awakening with FIAT USA.