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Fiat 500X Shows Its Pride

Rainbow Fiat 500X makes its way across the U.S.

July 1, 2015

FCA US and FIAT Brand celebrates its products, people and culture at Detroit’s Motor City Pride on June 7, 2015.

The specially rainbow wrapped 2016 Fiat 500X at Detroit’s Motor City Pride on June 7, 2015.

The all-new 2016 Fiat 500X is ready to paint the town rainbow in celebration of lesbian, gay, bisexual, and transgender (LGBT) culture at a number of LGBT Pride parades and festivals across the U.S.

A specially rainbow wrapped 2016 Fiat 500x, the brand’s first all-wheel drive vehicle, has already been spotted at some of the country’s largest LGBT gatherings. A number of the rainbow wrapped vehicles, which also sport the hashtag #FIATPRIDE, will continue to join the party at various Pride festivals and parades throughout the United States. In addition, the FIAT street team, also known as  FIAT brand ambassadors who showcase the brand’s exciting vehicles and provide giveaways for festival goers.

FCA US and FIAT Brand celebrates its products, people and culture at Detroit’s Motor City Pride on June 7, 2015.

FCA US and FIAT Brand celebrates its products, people and culture at Detroit’s Motor City Pride on June 7, 2015.

The rainbow wrapped Fiat 500X made its official debut as the grand marshal on June 7, at the Motor City Pride parade in Detroit, Michigan. The FIAT brand was the lead sponsor of Motor City Pride parade, which also includes a two-day festival and is the largest LGBT gathering in Michigan.

“We were honored to have such a prominent role with this year’s Motor City Pride,” said Jason Stoicevich, Head of FIAT Brand North America. “Supporting the LGBT community and the diversity of all of our customers is paramount to the FIAT brand. I am proud of what FCA US and the brand have achieved in creating an inclusive work culture, a culture that helps generate vehicles that resonate with diverse buyers and communities.”

 

Check the list below to see whether a rainbow wrapped Fiat 500X is coming to a festival or parade near you!

#FIATPRIDE 2015
Motor City Pride – June 6-7
LA Pride – June 12-14
LA Pride at the Abbey – June 12-14
Boston Pride – June 13
Key West Pride – June 13
Portland Pride – June 13-14
Utah Pride – June 18-21
Kentuckiana Pride – June 19-20
San Francisco Pride – June 27-28
NYC Pride – June 28
San Diego Pride – July 17-19
Seattle Pride – July 28
Charlotte Pride – August 15-16

Rock the #FIATPRIDE Swag
Don’t worry if you can’t make it to any of the FIAT sponsored pride parades this year, you can still show your pride with some FIAT swag. The #FIATPRIDE t-shirt is available for purchase on the FIAT brand website.

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    The #FIATPRIDE t-shirt is available for purchase on the FIAT brand website.

  • The specially wrapped rainbow Fiat 500X was the grand marshall of the 2015 Motor City Pride parade and festival in Detroit.

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    FCA US and FIAT Brand celebrates its products, people and culture at the Motor City Pride on June 7, 2015 in Detroit.

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    FCA US and FIAT Brand celebrates its products, people and culture at the Motor City Pride on June 7, 2015 in Detroit.

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    FCA US employee resource group, the Gay and Lesbian Alliance (GALA), gather around a specially wrapped Fiat 500X at the Motor City Pride parade on June 7, in Detroit.

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    The specially wrapped rainbow Fiat 500X was the grand marshall of the 2015 Motor City Pride parade and festival in Detroit.

FCA US longstanding support for LGBT community
The horsepower behind the FIAT’s sponsorship of Motor City Pride and other Pride events is its LGBT Employee Resource Group: the Gay and Lesbian Alliance (GALA). GALA is one of six groups that enable FCA US employees to celebrate their special attributes together, while bringing awareness and value through volunteer and charitable activities.

The gay and lesbian alliance at FCA US logo.

The gay and lesbian alliance at FCA US logo.

FCA US was a lead among U.S. employers in providing domestic partner benefits to its employees in 2000 and has achieved a perfect score of 100 percent on the Human Rights Campaigns (HRC) Corporate Equality Index nine times since the benchmark was established. The HRC is the educational arm of the Human Rights Campaign Foundation, America’s largest civil rights organization dedicated to achieving LGBT equality. The Company is the only automaker to consistently achieve a perfect CEI rating.