Dodge Slays the Social Media World
April 27, 2016
When it comes to social media, the Dodge brand takes the lead and it’s not hitting the brakes anytime soon. According to Shareablee Inc., Dodge is on track to more than double its social media engagement in 2016, as compared to last year – when the brand was also number one.
The social media analytics company recently named the Dodge brand the number one mass-market auto brand on social media. Instagram posts like these are the reasons why:
With more than 3 million followers on Facebook, Instagram posts that typically get between 15 and 20 thousand likes and nearly 600,000 followers on Twitter, Dodge is rocking the social media world. In 2014, Dodge brand’s “Wisdom” video became a viral sensation, smashing the Company’s YouTube record with more than 4 million views in 4 hours, after its debut at the New York International Auto Show.
Shareablee announced in its recent blog that it determined the top 10 ranking brands by measuring the total social actions captured on automakers’ posts across Facebook, Twitter and Instagram. The Dodge brand held this lead position throughout 2015 and continues the trend into 2016.
From Jan. 1 to March 15, 2016, Dodge generated the most social actions, 5.2 million, of all mass-market automakers, nearly double the actions received by the second-ranked automaker.
“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Having a strong social presence is an important part of our marketing strategy for all our brands. We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”
The Dodge brand’s success in the social space is in part due to a strong community of real brand advocates and a strategy that leverages culturally relevant moments in time. Dodge’s creative use of user-generated content using the hashtag #ThatsMyDodge has fans wanting to share their moments and engage with the brand. Dodge also integrates holidays and current events into its social content.
Mediabrands Publishing is the social media agency-of-record for Dodge and FCA US LLC.